Websites can become outdated over time and no longer operate the way they should. Even the content loses credibility and reflects your brand no longer the way it should. Typically, websites need to be updated roughly every 2 to 3 years. Some companies may redesign it for less than or more than the average time frame. It depends on your industry and how much you update your products, services, or brand to remain in line with market competition.
Your website should be a depiction of your business. By being easy to use, visible on search engines, & keeping your website fresh and up to date will help to generate more relevant, and quality leads. Not sure if your website needs to be updated? Here are Nine-signs that it’s time to fix your outdated website so that you can prosper with your online presence.
Incompatibility with Web Browsers
Your website must be compatible with all web-browsers. It may be a clear sign that you need to update your website if your web design is overly complicated and breaks periodically, or some features work on some browsers better than others.
Ensuring the seamless functioning of your websites on web browsers such as Safari, Google Chrome, Internet Explorer, Edge, Firefox, etc. will assist with user experience and ensure that you do not have many drop-offs and missed sales opportunities. A reputable Orange County web design agency can help to achieve this.
Lack of Responsive Design
Responsive web design - allows your site to adapt to the size of the screen on which it is viewed. For a better user experience and SEO outcomes, websites need to format to various screens. Mobile devices account for approximately half the web traffic worldwide, according to Statista. When your site does not respond to mobile devices, you will miss out on a wide range of traffic.
While websites that do not adapt to mobile devices will still function, the website would be complicated to use & requires a lot of scrolling. As Google prefers responsive web designs, updating your website to a mobile-friendly design will not only improve usability but also improve your search engine rankings. You can use the expertise of a top Orange County web design agency.
Poor Conversions
Your website may have worked for you before, but the leads are dropping, and not as much traffic is received by your website as it used to. It may be high time to look at what is affecting this and acknowledge when updating your website the areas that need more focus. Your technical SEO may have problems that require extra attention to be fixed, or it may even be due to the confusing user layout of your website.
Either way, your site’s objective is to build your brand’s knowledge and awareness to boost leads. If this is not done on your website, then you need to fully understand why & fix it with relevant updates or a new website design.
Old or Incorrect Content
The primary emphasis is often on upgrading the content and message of your website. If your company is no longer reflected by the messages and content on your website, then it is time for a redesign. A professional and reliable Orange County web design agency can assist you with your requirements.
Your content should be straightforward, insightful, and demonstrate what your company will deliver. To boost related traffic, it has to have the primary keywords to score on search engines. To notify your audience of your offerings, you need to study the types of content required. You can achieve this by developing a marketing plan, including blog posts and landing pages to convert more leads.
Too Outdated for Current SEO Tactics
Search engine optimization - SEO is a set of processes that aim to improve the website’s search engine visibility. If the search results do not display your site, then it is necessary to figure out what is causing the problem. Around 87 percent of searches begin with Google, and if your website is not designed for search engines, you will lose out on a wide range of traffic.
To enhance SEO certain websites may require tweaking. If your website is more than 3years old, it may not be built to meet the current SEO requirements. With the more technological side of SEO, such as site maps, link building, and site speed, upgrading your outdated website can help, but you would also need to consider changing your content.
Poor User Experience
If you wish to produce more conversions and leads, the user interface must be quick and straightforward. Based on data and science, you can update your website, so you know exactly where to put the call to action. Conversion tools help optimize the user experience as well as the leads generated from the website. A reputable Orange County web design agency can help to achieve this.
In order for the website to have a decent user experience, several elements need to be addressed. This includes the content quality, the interface, the links, and the functionality. To shape a website that beats other rivals & acts as a powerful resource for consumers, all of these components need to be tied together.
High Bounce Rate
If a high bounce rate is experienced on your website, then something is not working on your platform. Visitors either don’t like what they’re searching for, or it’s too confusing for them to understand the site. The traffic you get is not relevant to your company, or you do not have the requisite details for people to hang around and search the website.
You have to look at how relevant your website is to your audience to maximize this. Is it offering the answers that your target customers are looking for? Before upgrading your website, you need to thoroughly understand your target audience to know how best to connect with them and have the solutions to how your goods or services can benefit them. Consult an excellent Orange County web design agency for more insight.
Lack of Website Security
More significantly, you need to ensure that the right security protocols are in place for your website. By using a stable hosting service and buying an SSL certificate to prove that your website is secured, you can achieve this. The security of your platform depends on the development and usability of the website that maintains the security.
Security must come as default when upgrading the website if you employ a good Orange County web design agency to develop & design the platform. Including the website, security is essential as this will not only affect the conversion rates but can also influence the search rankings.
Poor Navigation and CTAs
You may think it’s tough to get visitors to your website, but converting them is much harder. In order for individuals to share their information, you need to include valuable information and an appropriate call to action. To convert the traffic to your website, the structure of the design and the information provided during the user journey are crucial elements.
Your website needs to be quick, engaging, use a captivating title, eye-catching images, use multiple types of media (infographics, video, guide) to convert your traffic, and have a consistent call to action. Providing valuable information and easy to understand interface to your users would make it easy for them to complete the desired action on your website.
Vicdigit, the finest Orange County web design agency, provides companies with experienced, affordable, and expert digital solutions to enable profitable growth & increase marketing ROI for many small businesses to industry benchmark companies.